A process that gets results
Planning and buying: this dual process is vital. While planning I’ll identify which platforms will best suit your client’s brand or product. Through research and experience I’ll determine when, where and how often a message should be placed.
Then, I put my buyer hat on and leverage my established relationships: negotiate, purchase and monitor the advertising space and airtime on your behalf. My goal is to reach the highest number of people in the target audience at the lowest possible cost. This is an art form I’ve honed over the years.
Working hand-in-hand and communicating well with other ad agencies, vendors and individual companies to ensure the best bang for your media buck. And this is second nature to me as a veteran of the big brand agency world.
With me, there are no secrets. Communication is paramount and I pride myself on that. In the spirit of true transparency here’s a deeper dive on what goes into the process, step-by-step.